Get started with Users

Learn how user accounts are created and managed in your loyalty program using the WLL platform.

Each user account represents a member of your loyalty program. A user account consists of several key components:

• Profile: Contains the user’s profile information, attributes, and flags, providing key details about the individual.

• Wallet: Holds the user’s points balance, current tier, and any vouchers they have earned or been given.

• Consents: Stores information about the consents the user has given, if you are using the Consents module.

• Badges: Displays the badges the user has earned as part of gamification efforts in your program.

Additionally, every user:

• has an event stream—a log of all events associated with that user.

• can belong to audiences, which are segments of users created from custom criteria such as profile data or activity history.

• can be given or purchase rewards. These rewards come with associated benefits, which represent the tangible value of the reward. Once a reward is given or purchased, its benefit is linked to the user and available for redemption.

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Creating users in the Loyalty Engine

User accounts are created in the Loyalty Engine using the Register a New User API endpoint.

The timing and method for calling this endpoint vary depending on your implementation, and whether you loyalty program is an embedded or standalone program.

See Creating users for more information.

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Viewing & managing users in the Loyalty Console

Users are managed in the Loyalty Console in the the Members screen.

The Members screen allows you to:

1. see a list of all users which exist in your loyalty tenant

2. filter the list of users by a user's name, email address or other user profile information (this is useful for finding a specific user's profile)

4. view, edit & delete a specific user

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Viewing a user's activity

To see a specific user's activity, navigate to their profile in the Loyalty Console.

From there, you can see a user's:

• Event stream in the Events tab

• Purchased but not yet unredeemed benefits in the Wallet tab

• Expired benefits in the Expired Benefits tab

  • This only applies to Voucher-type rewards which you have set an expiry period on as explained in Reward availability

• Redeemed benefits in the Redeemed Benefits tab