Get started with Referrals

Enable “refer a friend” functionality with the Loyalty Engine’s Branch.io integration. Benefit from deep linking, attribution tracking, and real-time insights to optimise your referral campaigns.

The Loyalty Engine integrates with Branch.io, a leading deep-linking and attribution platform, to seamlessly enable “refer a friend” functionality within your loyalty program as part of the WLL Referrals module.

Key features of Branch include:

• Deeplinking: Ensures users are directed to the correct location within your app or microsite when they click a referral link, even if they need to install the app first.

• Attribution tracking: Accurately tracks the origin of referrals, linking actions back to the user who created or shared the link.

• Customizable links: Generates branded, user-friendly referral links that align with your program’s branding.

• Real-time reporting: Provides insights into referral activity, including link generation, clicks, and conversions.

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Setup your branch account

Use of the Referrals module requires a Branch.io account.

Branch offers a free tier for up to 10,000 monthly active users (MAUs).

Create & configure Branch account

Follow the instructions below to create a Branch account and link it to the Loyalty Engine.

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Creating a referral campaign

Now Branch.io is linked, it's time to create your first referral campaign and specify your rules and rewards for referrals.

See Campaigns for more information.