Badges

Badges are a fun gamification tool designed to enhance your loyalty program and motivate user engagement. They can be used to recognise specific behaviours, milestones, or achievements within your program, making participation more rewarding.

They’re awarded to members as part of a reactor’s reactions, offering a sense of achievement without any monetary value when members report specific events. You can pair the award badge reaction with other reactions, like giving vouchers or adjusting points, to boost the impact.

Managing badges

You can create, edit and view badges from the Badge List screen in the Loyalty Console.

Badge statuses

Badges can have one of three statuses:

• Active – Badge is available ✅ to be awarded, and visible ✅ to members who have been awarded it.

• Inactive – Badge is not available ❌ to be awarded, but visible ✅ to members who have previously been awarded it.

• Archived – Badge is not available ❌ to be awarded and is hidden ❌ from members who have previously been awarded it.

Creating & editing badges

From the Badge List screen, you can choose to create or edit a badge.

Badge details

Specify the following when you create or edit a badge:

1. Status: Determines whether reactors can award the badge and if members can see the badge as described above.

2. Name & description: An system reference for the badge, to explain the badge's purpose and any campaigns it may be a part of.

3. Name, description & artwork (user-facing): The metadata used when the badge is shown to members in the end-user interface.

Badges offer localisation support, meaning you can specify multiple languages for the user-facing badge metadata.

Badge artwork guidelines

How badges are displayed to end-users is dictated by your user interface design, therefore there we do not prescribe badge artwork guidelines to clients using their own interface.

If you're using our Loyalty Microsite product, we recommend creating artwork that is 1:1 aspect ratio as a transparent PNG, max ~200Kb. This ensures quick load times and a consistent viewing experience.

Awarding a badge

Awarding a badge as part of a reactor

See Award Badge in our Reactions article.

Giving a badge manually

You can give a badge to a member manually using the Loyalty Console.

1. Navigate to a member's profile.

2. Select the Badges tab and press 'Give Badge'.

3. Select the badge you want to give the member from the dropdown, and optionally specify an internal comment to explain why you're awarding the badge. The member won't see this.

4. Press Give Badge.

   • Done

Viewing a member's awarded badges

You can view a member's awarded badges on their member profile in the Loyalty Console. Navigate to the member's profile and choose the Badges tab.

Badge use case examples

Discover ways you can use badges in our platform with some context-specific examples below.