Create an audience of users who have or haven't reported one or more events

Introduction

Creating audiences which track end-user events can be used in a number of ways. They can play a part in the gamification elements of your loyalty program, to incentivise users to complete specific tasks to unlock rewards. They can also be used to track users who aren't active in your program and offer extra rewards to try and re-engage them.

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Configuration

1. Navigate to Users > Audiences and then click 'Create' in the top right corner.

2. Give the audience a name and description. Turn on AUDIENCE_JOINED and AUDIENCE_LEFT events if needed. Set the refresh rate to 'Reactive'.

3. Move to the criteria tab. The criteria should be;

   • Event type is the event you want to track

   • Event occurrence count is (to track users who haven't recorded an event) or greater than (to track users who have recorded an event) 0.

4. Optional - click 'Add Group' in the top right corner to add additional criteria to the audience.

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Tips

• Adding an extra requirement that the event payload matches a particular schema allows you to be selective about the behaviour you want to track.

• Adding date logic to the audience criteria allows you to limit the events to a certain time period. For example you may want to find users who do not have a particular event recorded in the last 12 months to track unengaged users.

• Using extra groups allows you to find users who may have performed one action but not another. You could then incentive them to be more engaged with the program.

• Using AUDIENCE_JOINED and AUDIENCE_LEFT events related to these audiences can automate the process of gamification or reengagement. See the Create reactors for joining or leaving an audience article for more information.