Get started with the microsite
The Loyalty Microsite is a responsive, pre-built site that integrates with the Loyalty Engine, offering end-users quick access to loyalty features across devices, with setup and branding options.
The Loyalty Microsite is a responsive, pre-built website that seamlessly integrates with the Loyalty Engine, offering end-users a quick and engaging way to interact with your loyalty program across mobile, tablet, and desktop devices.
Designed as a ready-to-deploy interface, the microsite allows users to access core loyalty program features—including account status, activity, available rewards, and earning opportunities—without the need for a fully custom-built user experience.
For administrators:
Quick Setup: Because the Loyalty Microsite is pre-built and optimised specifically for loyalty programs, setup is quick, ensuring a rapid deployment with minimal technical requirements.
Theming & Options: Although the microsite layout is fixed, it’s highly adaptable to your brand, with options to add your logo, custom colours, and fonts, creating a cohesive experience.
Flexible Deployment Options: The microsite can be deployed as a standalone website, embedded within your existing website via iframe, or embedded within a mobile app using a web view, supporting multiple use cases for quick and seamless integration.
For end-users:
Account Overview: Users can view their loyalty status, including points balance, tier level, and a history of their loyalty activity.
Reward Redemption: Users can easily browse, purchase, and redeem rewards through an intuitive, user-friendly interface.
Incentives & Offers: Highlight available offers, ways to earn points, and program updates to encourage user engagement.
Simple Login & Signup: Users can sign up and manage their loyalty account (if not using embedded authentication), streamlining their access to loyalty benefits.
Features
Registration/Login/Profile
Users can register, login, logout and reset their password (unless using your own SSO).
Users can edit their profile information (excluding email address).
Users can give and revoke consents, specified in the Loyalty Console.
Users can view terms and conditions and privacy policy pages, linked to from the sign up flow and welcome page.
Users can view a Welcome page with basic program information.
Home & Rewards
Users can view a Home page featuring a user summary highlighting their current tier (if applicable) and points balance (or cashback balance if applicable).
Users can view the reward categories / reward list on the Home page.
Users can select and view the name, description, artwork, points cost, availability end date/time, expiry period and terms & conditions of each reward (where specified).
Users can purchase rewards (incl. codeless vouchers, code vouchers).
Users are prompted for location services when purchasing rewards, which they can accept or decline.
Activity Page
Users can view an Activity page which shows recent activity along with date, time and in some cases associated metadata.
Additional Charges Apply
Reward Fulfilment Module: Users can purchase digital gift cards, selected by the loyalty program administrators, which are then delivered via email.
Referral Module: Users can refer a friend with a unique generated tracking link from the Home and Profile page.
Receipts Module: Users can submit receipts (via camera or pdf).
Venues Module: Users can view a Locations page which shows a list of Venues and a Venue’s associated rewards (name, address, description, media items, linked rewards).
Social Login Module: Users can register and login using Facebook or Apple ID.
Loyalty Microsite pages
The Loyalty Microsite includes the following core pages:
Homepage
The homepage comes in two states - logged out and logged in. The homepage allows users to:
see their current user status (when logged in) - including points balance and tier
see the available reward categories and rewards (the 'rewards list')
shows options for scanning or entering a promo code, and uploading a receipt (if applicable)
Welcome page
/welcome
See Welcome Page for more information.
Terms
/terms
To show your program terms & conditions.
Privacy
/privacy
To show your program privacy policy.
Consent
/consent
Allows users to opt in or out of consents configured in Consents. A custom header can be applied to this page.
Activity
/activity
Lists the events in the user's event stream.
Profile
/profile
Allows the user to view and edit their profile. (if applicable)
Venues
/venues
Lists the venues configured in Venues. (if applicable)
Reward Category View
Shows the rewards inside a specific reward category.
Reward View
Shows the details of a specific reward, and allows a user to access the click-through URL (offer-type) or purchase the reward (voucher-type).
Reward Redemption
Shows the reward redemption instructions or voucher code after a user has purchased a voucher-type reward from the Review View.
Login
Only when not using embedded authentication.
Signup
Only when not using embedded authentication.
Staging & production
Just like your Loyalty Engine tenant, you get two microsites - a staging and production version. Each microsite is entirely independent of the other, and surfaces data from the respective Loyalty Engine environment.
Production (Live):
$micrositeSlug.web.wlloyalty.netStaging (Test):
$micrositeSlug.staging.web.wlloyalty.net
Voucher purchase flow in the Loyalty Microsite
In the Loyalty Microsite, all vouchers are immediately redeemed and shown to the user at point of purchase. See Vouchers for more information.
FAQs
Can the Loyalty Microsite be customised beyond the fixed layout?
No, the layout is designed to be fixed and standardised for a quick setup and streamlined end-user experience. Clients needing fully custom layouts or additional custom program features might consider creating a bespoke loyalty interface using the Loyalty Engine API.
What are the main user flows supported by the Loyalty Microsite?
The microsite covers essential loyalty program flows such as account creation, points balance tracking, viewing activity history, browsing offers and incentives, and redeeming rewards. It is optimised for clients looking to implement a straightforward loyalty solution without custom workflows.
What deployment options are available for the Loyalty Microsite?
The microsite can be deployed as a standalone website, embedded in a mobile app as a web view, or embedded in an iframe on an existing website. Depending on your deployment type, specific configuration requirements may apply.
Who is the Loyalty Microsite best suited for?
It’s ideal for clients aiming for rapid deployment and those who want to minimise the need for UX design and API integration. For clients with complex requirements, a custom interface using the API may be more suitable.
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