Reward availability

Learn how to control when, where, and to whom a reward is available using audience, tier, schedule, and venue constraints.

Reward availability controls who can access a reward, when it’s available, and where it can be redeemed. These settings help you tailor reward visibility and usage across different audiences, timeframes, and redemption locations.

User availability

Limit rewards to specific audiences based on user profile or behaviour.

Schedule a reward

Set a start and end date/time to control when a reward is active.

Venue availability

Define where a reward can be redeemed (e.g. specific stores or venues).

---

User availability

One of the most useful features of the White Label Loyalty platform is the ability to control who can see or purchase a reward. This lets you create more tailored, targeted, or gamified experiences for your users.

By default, all rewards are available to everyone—as long as they have enough points. But you can restrict availability in a few different ways:

• Limit by audience

  Only users in a specific audience can see or purchase the reward. This is the most common option.

• Limit by tier

  Only users in a specific tier (or higher) can access the reward.

• Reactor-only rewards

  Keep the reward hidden from all users and use it only as part of a reactor (e.g. automatically issuing a reward on a user’s birthday).

You can use one or more of these options at the same time, depending on how you want the reward to behave.

Limit by audience

Limit by audience

You can control who sees and who can purchase a reward by linking it to specific audiences. There are two constraint types:

• Visibility – The reward is only shown to users in selected audience(s). Others won’t see it at all.

• Purchasability – The reward is visible to everyone, but only users in the selected audience(s) can purchase it.

You can apply either constraint individually or combine both.

Visibility

Use the Visible to audiences setting to hide the reward from all users except those in the selected audience(s). Users outside the audience won’t see the reward anywhere.

If this field is left blank, the reward will be visible to all users (unless restricted by other settings, like tier).

Purchasability

Use the Purchasable for audiences setting to limit who can purchase the reward. All users will still see the reward, but only eligible users will be able to purchase it.

• The API indicates locked rewards with the isLocked field.

• You can select multiple audiences, which operates as an 'OR' logic i.e. choosing two audiences means the user must be in one or the other, rather than needing to be in both.

• If needed, add a message in the reward description or T&Cs to explain why the reward is unavailable.

• In our white label interfaces, the Loyalty Microsite and Mobile App, users will see a lock icon over rewards they do not meet the purchasability criteria for.

• If no audience is selected here, the reward is purchasable by everyone (unless other restrictions apply).

Limit by tier

Limit by tier

You can limit a reward to users in a specific tier or higher by selecting a tier from the Tier dropdown.

Users below the selected tier won’t be able to see or purchase the reward.

Reactor-only rewards

Reactor-only rewards

If a reward is not intended for users to view or purchase themselves—such as rewards that are given automatically—you can hide it entirely using the Purchasable toggle.

• When Purchasable is set to OFF, the reward is hidden from all users and cannot be purchased manually.

• This overrides any audience or tier visibility settings.

This is useful when rewards are distributed through reactors only—for example:

A £10 digital gift card is automatically given to users on their birthday via a reactor. Since it’s not meant to be browsed or claimed, it should not appear in the reward list.

---

Schedule a reward

You can set a start and/or end date for when a reward is available. This is useful for preparing rewards ahead of a campaign or limiting availability to a specific timeframe.

• In the Loyalty Console:

  • Rewards with a future start date appear in the Scheduled tab.

  • Rewards with an end date in the past (or that have been archived) appear in the Ended tab.

• Once a reward is active, the Available from date can’t be changed.

---

Venue availability

Venue availability lets you associate a reward with one or more of your venues. This is mainly used in loyalty programs that integrate their POS system with our voucher management system to control where rewards can be redeemed.

Important notes:

• Venue availability does not restrict a user’s ability to view or purchase a reward.

• It is used to both indicate and validate where a reward can be redeemed. If a user tries to redeem a voucher at a venue not listed in the reward’s availability, the validation will be rejected.