Create a user age audience

Introduction

Creating audiences related to age can be a good way of limiting access to content designed for an older audience. You could also use it for simple A/B testing of rewards targeting a specific age demographic. See the Reward availability article for more information.

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Configuration

Users over a certain age

1. Navigate to Users > Audiences and then click 'Create' in the top right corner.

2. Give the audience a name and description. Turn on AUDIENCE_JOINED and AUDIENCE_LEFT events if needed. Set the refresh rate to 'Daily'.

3. Move to the criteria tab. The criteria should be;

   • Age is equal to or greater than 18

4. Click save.

Users in an age range

1. Navigate to Users > Audiences and then click 'Create' in the top right corner.

2. Give the audience a name and description. Turn on AUDIENCE_JOINED and AUDIENCE_LEFT events if needed. Set the refresh rate to 'Daily'.

3. Move to the criteria tab. The criteria should be;

   • Age between from 18 to 34

4. Click save.

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Tips

• Age is calculated using the date of birth that the user enters. As this can be changed by the end-user in their profile. Keep this in mind when locking any age restricted content.

• It's possible to use this audience to lock access to the Loyalty Mobile App or Loyalty Microsite entirely. See the Loyalty Mobile App and Loyalty Microsite articles for more information.