# Create a user age audience

## Introduction

Creating audiences related to age can be a good way of limiting access to content designed for an older audience. You could also use it for simple A/B testing of rewards targeting a specific age demographic. See the [Reward availability](/product/loyalty-engine/rewards-and-points/rewards/reward-availability.md) article for more information.

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## Configuration

### Users over a certain age

1. Navigate to Users > Audiences and then click 'Create' in the top right corner.
2. Give the audience a name and description. Turn on AUDIENCE\_JOINED and AUDIENCE\_LEFT events if needed. Set the refresh rate to 'Daily'.
3. Move to the criteria tab. The criteria should be;
   * Age is equal to or greater than 18
4. Click save.

### Users in an age range

1. Navigate to Users > Audiences and then click 'Create' in the top right corner.
2. Give the audience a name and description. Turn on `AUDIENCE_JOINED` and `AUDIENCE_LEFT` events if needed. Set the refresh rate to 'Daily'.
3. Move to the criteria tab. The criteria should be;
   * Age between from 18 to 34
4. Click save.

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## Tips

* Age is calculated using the date of birth that the user enters. As this can be changed by the end-user in their profile. Keep this in mind when locking any age restricted content.
* It's possible to use this audience to lock access to the Loyalty Mobile App or Loyalty Microsite entirely. See the [Loyalty Mobile App](/product/interfaces/white-label-interfaces/loyalty-mobile-app.md) and [Loyalty Microsite](/product/interfaces/white-label-interfaces/loyalty-microsite.md) articles for more information.


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