Get started with the microsite
The Loyalty Microsite is a responsive, pre-built site that integrates with the Loyalty Engine, offering end-users quick access to loyalty features across devices, with setup and branding options.
What is the microsite?
The Loyalty Microsite is a responsive, pre-built website that seamlessly integrates with the Loyalty Engine, offering end-users a quick and engaging way to interact with your loyalty program across mobile, tablet, and desktop devices.
Designed as a ready-to-deploy interface, the microsite allows users to access core loyalty program features—including account status, activity, available rewards, and earning opportunities—without the need for a fully custom-built user experiences.
For administrators:
Quick Setup: Because the Loyalty Microsite is pre-built and optimised specifically for loyalty programs, setup is quick, ensuring a rapid deployment with minimal technical requirements.
Theming & Options: Although the microsite layout is fixed, it’s highly adaptable to your brand, with options to add your logo, custom colours, and fonts, creating a cohesive experience.
Flexible Deployment Options: The microsite can be deployed as a standalone website, embedded within your existing website via iframe, or embedded within a mobile app using a web view, supporting multiple use cases for quick and seamless integration.
For end-users:
Account Overview: Users can view their loyalty status, including points balance, tier level, and a history of their loyalty activity.
Reward Redemption: Users can easily browse, purchase, and redeem rewards through an intuitive, user-friendly interface.
Incentives & Offers: Highlight available offers, ways to earn points, and program updates to encourage user engagement.
Simple Login & Signup: Users can sign up and manage their loyalty account (if not using embedded authentication), streamlining their access to loyalty benefits.
Features
Registration/Login/Profile
Users can register, login, logout, edit profile and reset their password (unless using your own authentication service).
Users can give and revoke program or marketing consents, specified in the Loyalty Console.
Users can view terms and conditions and privacy policy pages, linked to from the sign up flow and welcome page.
Users can view a Welcome page with basic program information.
Home & Rewards
Administrators can customise the homepage using Loyalty Tiles – using a WYSIWYG editor to add tiles highlighting user loyalty status (points, tiers, badges etc.), linking to rewards or categories, showing gamified achievement progress, and displaying custom content.
Users can view and redeem rewards, vouchers and offers.
Activity Page
Users can view an Activity page which shows recent activity along with date, time and in some cases associated metadata.
Additional Charges Apply
Reward Fulfilment Module: Users can purchase digital gift cards, selected by the loyalty program administrators, which are then delivered via email.
Code Module: Users can input promo codes.
Referral Module: Users can refer a friend with a unique generated tracking link from the Home and Profile page.
Receipts Module: Users can submit receipts (via camera or pdf).
Venues Module: Users can view a Locations page which shows a list of Venues and a Venue’s associated rewards (name, address, description, media items, linked rewards).
Social Login Module: Users can register and login using Facebook or Apple ID.
Loyalty Microsite pages
The Loyalty Microsite includes the following core pages:
Homepage
/
Shows your Tiles configuration which can include things like the user's points balance, tier status, badge earn status, links to rewards or reward categories, links to flows like friend referral or code submission.
Reward category
/category?id=X
Shows the rewards inside a specific reward category.
Reward detail
/reward?id=X
Shows the details of a specific reward, and allows a user to access the click-through URL (offer-type) or purchase the reward (voucher-type).
Reward redemption
/benefit-redemption?id=X
Shows the details of a user's redeemed reward/benefit (redemption instructions, voucher code etc.).
Activity / Wallet
/activity
Lists the events in the user's event stream, and if enabled shows the benefits stored in a user's loyalty wallet.
Welcome page
/welcome
See Welcome Page for more information.
Terms
/terms
Shows your program terms & conditions.
Privacy
/privacy
Shows your program privacy policy.
Consent
/consent
Allows users to opt in or out of consents configured in Consents. A custom header can be applied to this page.
Profile
/profile
Allows the user to view and edit their profile. (if applicable)
Venue list
/venues
Lists the venues configured in Venues. (if applicable)
Venue detail
/venue?id=X
Shows details of a specific venue and its associated rewards.
Login
Only when not using embedded authentication.
Signup
Only when not using embedded authentication.
Staging & production
Just like your Loyalty Engine tenant, you get two microsites - a staging and production version. Each microsite is entirely independent of the other, and surfaces data from the respective Loyalty Engine environment.
Production (Live):
$micrositeSlug.web.wlloyalty.netStaging (Test):
$micrositeSlug.staging.web.wlloyalty.net
Voucher purchase flow in the Loyalty Microsite
In the Loyalty Microsite, all vouchers are immediately redeemed and shown to the user at point of purchase. See Vouchers for more information.
FAQs
Can the Loyalty Microsite be customised beyond the fixed layout?
The Loyalty Microsite features our Loyalty Tiles feature, a WYSIWYG interface for administrators to customise the content shown on the microsite front page.
The layout on the other microsite pages – like reward detail, redemption, venues etc. – is designed to be fixed and standardised for a quick setup and streamlined end-user experience. Clients needing fully custom layouts or additional custom program features might consider building their own loyalty interface using the Loyalty Engine API.
What are the main user flows supported by the Loyalty Microsite?
The microsite covers essential loyalty program flows such as account creation, points balance tracking, viewing activity history, browsing offers and incentives, and redeeming rewards.
What deployment options are available for the Loyalty Microsite?
The microsite can be deployed as a standalone website, embedded in a mobile app as a web view, or embedded in an iframe on an existing website. Depending on your deployment type, specific configuration requirements may apply.
Who is the Loyalty Microsite best suited for?
It’s ideal for clients aiming for rapid deployment and those who want to minimise the need for UX design and API integration. For clients with complex or bespoke design requirements, a self-built interface using the API may be more suitable.
Where can I see some example microsites?
You can see some demo microsites at the below URLs:
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