Badges are non-monetary rewards that recognize user achievements. Create, manage, and award badges to gamify engagement and celebrate milestones in your loyalty program.
The Badges module adds the ability to award your loyalty users with achievement badges – a fun gamification tool designed to enhance your loyalty program and motivate user engagement. They can be used to recognise specific behaviours, milestones, or achievements within your program, making participation more rewarding.
They’re awarded to members as part of a reactor’s reactions, offering a sense of achievement without any monetary value when members report specific events. You can pair the award badge reaction with other reactions, like giving vouchers or adjusting points, to boost the impact.
Modules are sold separately and not included in the Loyalty Engine core platform licence. For pricing and details, contact your account manager.
You can create, edit and view badges from the Badge List screen in the Loyalty Console.
Badges can have one of three statuses:
Active
Available to be awarded to users
Visible to users who have been awarded it previously
Inactive
Not awardable to users
Visible to users who have been awarded it previously
Archived
Not awardable to users
Not visible to users
From the Badge List screen, you can choose to create or edit a badge.
Specify the following when you create or edit a badge:
Status: Determines whether reactors can award the badge and if members can see the badge as described above.
Name & description: A system reference for the badge, to explain the badge's purpose and any campaigns it may be a part of.
Name, description & artwork (user-facing): The metadata used when the badge is shown to users in the end-user interface.
Badges offer localisation support, meaning you can specify multiple languages for the user-facing badge metadata.
As with all Loyalty Engine resources, badges cannot be deleted. To remove a badge from your program, set its status to archived. This prevents it being awarded in a reactor and hides it from members.
How badges are displayed to end-users is dictated by your user interface design, therefore there are no badge artwork guidelines for clients using their own interface.
If you're using our Loyalty Microsite product, we recommend creating artwork that is 1:1 aspect ratio as a PNG or JPG, max ~200Kb with a 10-20% bleed area around the edges. This ensures quick load times and a consistent viewing experience.
Badges are not currently supported by our Loyalty Mobile App product. Speak to your account manager for more information.
See Award Badge in our Reactions article.
You can give a badge to a member manually using the Loyalty Console.
Navigate to a member's profile.
Select the Badges tab and press 'Give Badge'.
Select the badge you want to give the member from the dropdown, and optionally specify an internal comment to explain why you're awarding the badge. The member won't see this.
Press Give Badge.
You cannot remove a badge from a user after it has been awarded or given.
You can view a member's awarded badges on their member profile in the Loyalty Console. Navigate to the member's profile and choose the Badges tab.
Discover ways you can use badges in our platform with some context-specific examples below.
Award a 5-Star Favourite badge to users who submit a 5-star review on a product or service. This adds a fun reward for loyal customers who provide top ratings and can help encourage more positive reviews.
Give users a Gold User [Year] badge when they reach gold tier status in any given year. For example, in 2024, users who reach the gold tier will receive a Gold User 2024 badge, and a new badge will be created for each calendar year.
Reward the first 100 users to join your loyalty program with an Early Adopter badge, along with a $10 voucher using a reactor which is triggered on the REGISTERED_ACCOUNT event type. You can use the tenant activation limit in the reactor to cap this, ensuring only the first 100 users receive the badge and voucher.
Award a Top Spender badge to users who make at least 5 purchases of £100 or more. This can be done by creating a reactor triggered by the AUDIENCE_JOINED event, where users join an audience of those who have reported 5 or more TRANSACTION events, each with a total spend of at least £100.
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