Reward Fulfilment

The Reward Fulfilment module enables seamless gift card redemption using the Loyalty Engine, letting users choose branded cards while you manage setup, float, delivery, and approvals.

What is the Reward Fulfilment module?

The Reward Fulfilment module adds a new reward type to the Loyalty Engine: digital gift cards. You can add gift cards as rewards, which members can redeem using points or receive through reactors.

Gift cards are fulfilled via email through our partner Runa, in most cases instantly, and are available from hundreds of popular brands.

Modules are sold separately and not included in the Loyalty Engine core platform licence. For pricing and details, contact your account manager.

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Getting set up

1

Provide a spend forecast

Share your forecasted gift card spend for the first year with your onboarding manager, along with your initial float value to ensure your account is funded adequately.

2

Account setup

Account setup can take up to two weeks. Once your account is configured, you’ll have access to the “Gift Card” reward type within the Loyalty Console when creating a new reward.

3

Add gift cards

In the Loyalty Console, you can search the Runa gift card catalogue to select the specific gift cards you’d like to offer as rewards.

Each gift card can be assigned a points cost based on your program’s reward structure.

Adding a gift card reward in the Loyalty Console

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Gift card fulfilment & delivery

Gift cards redeemed through the Loyalty Engine are delivered via email by Runa. The email’s look and feel can be customised directly in the Runa portal, allowing you to brand the delivery to match your program.

For those who prefer to send the gift card link in their own communications, Runa emails can be disabled, and the gift card URL can be accessed directly using the Benefits API endpoints.

Customizing the Runa redemption experience

You can customize the look and feel of the gift card fulfilment emails and links sent by Runa using the templates feature in Runa. Once you've created your template in Runa, copy the template ID and enter it in your Runa integration settings in the Loyalty Console.

Specifying a template ID in the Loyalty Console

Template customization options in Runa

Delivery methods

Delivery method refers to the manner in which an end-user receives their gift card reward. You can choose between direct or email:

Direct

In all cases, once a gift card reward is purchased by the end-user the gift card link is stored in a benefit within the Loyalty Engine. You can obtain the link from the benefit to display in your customer interface, or send using your own email service.

Email

If you select Email as the delivery method, Runa will automatically send the user an email with their gift card link as soon as the reward is purchased. If you’ve set up templates in Runa, those will be applied.

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Brand selection & approval

Gift card availability is managed by Runa and may vary by region or season. Some brands also require approval before they can be offered in your program.

• Submitting approval requests – Requests are made in the Runa portal. Speak with your account manager first for guidance on the process.

• Who decides – Approvals are determined by the individual brand, not White Label Loyalty or Runa.

• Timelines – Approval times vary and can take anywhere from one week to several months.

• Availability – Because approvals and brand availability are outside of WLL’s control, we cannot guarantee specific brands will be available.