Visitors

The Visitors module tracks user interactions on campaign sites before sign-up, capturing zero-party data to build a full view of the customer journey.

What is the Visitors module?

The Visitors module lets you capture zero-party data about people who interact with your campaign sites before they sign up for your program. Data is shared across sites to build a complete picture of the user journey prior to registration.

Modules are sold separately and not included in the Loyalty Engine core platform licence. For pricing and details, contact your account manager.

Visitors module walk-through

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User journey stages

The users who interact with your campaign can be grouped into four segments, depending on where they are in the customer journey with you. These stages are represented on the 'Overview' tab of the Visitors module.

1

Stage 1 – Device ID Only

Users where only a device ID has been captured (e.g., they visited your site without submitting details).

2

Stage 2 – Partial Data

Users who have provided some, but not all, of the details you’re tracking. This often occurs when multiple campaign sites capture different details, but the user has only engaged with one.

3

Stage 3 - Full Data

Users who have provided all details you’re tracking.

4

Stage 4 - Visitor Converted

Users who have completed sign-up and are now full members. They also appear in the Members section of the Console.

If your campaign doesn’t include a membership element, this stage will remain empty.

The Visitors overview section

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Sessions

Each time a visitor interacts with your site, a session is recorded. Sessions are grouped by device ID or user data, allowing you to capture insights even before personal details are submitted.

Data captured per session includes:

• Number of visits – How often the device/user has visited your sites.

• Visited site – Which campaign site was accessed.

• Location – Approximate location based on IP address.

• Browser – Which browser was used.

• Device type – Whether the visit was from desktop or mobile.

User data

User sessions data