# Klaviyo

## Overview

The Klaviyo integration links your White Label Loyalty tenant with Klaviyo. Once connected, you can send loyalty data into Klaviyo to trigger personalized marketing campaigns. 

### Key features

These are the main functions supported by the integration:

* Send loyalty [events](/product/loyalty-engine/events.md) to Klaviyo
* Synchronize user profiles between WLL and Klaviyo
* Synchronize a user's loyalty [points](/product/loyalty-engine/rewards-and-points/points.md) to Klaviyo [profile attributes](https://help.klaviyo.com/hc/en-us/articles/115000250912)
* Synchronize [WLL Audiences](/product/loyalty-engine/audiences.md) with [Klaviyo Lists](https://help.klaviyo.com/hc/en-us/sections/14512077651099)

### Prerequisites

Before starting, make sure you have:

* An active WLL tenant
* A Klaviyo account with **owner or admin permissions**

***

## Authorize the integration

You can connect WLL with Klaviyo directly in the Loyalty Console with a simple authentication. 

### Steps

{% stepper %}
{% step %}

#### Create the extension

* In the WLL Loyalty Console, go to **Settings → Integrations → Extensions**.
* Click **Create**.

<figure><img src="/files/odp52vukJutGi1Qk9yHS" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Connect to Klaviyo

* From the **Type** dropdown, select **Klaviyo.**
* Press **Connect Klaviyo.**
* You’ll be redirected to Klaviyo. Authorize the connection in the pop-up window.
* Press **Save**.

<figure><img src="/files/97pi691IAVGvEhUW6lTw" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

***

## Synchronizing Audiences

After connecting Klaviyo, you can map WLL audiences to Klaviyo lists:

1. In the WLL Console, choose an **Audience** from the dropdown.
2. Select a **Klaviyo List** from the next dropdown.
3. Once linked, the mapping will appear in Klaviyo under:
   * **Audiences → Profiles**
   * **Audiences → Lists & Segments**

This lets you target loyalty audiences directly in Klaviyo campaigns.

***

## Use Cases & Endpoints

The integration supports the following use cases and Klaviyo API endpoints:

<table><thead><tr><th width="293.88671875" valign="top">Use Case</th><th valign="top">Endpoint(s)</th></tr></thead><tbody><tr><td valign="top">Send loyalty events to Klaviyo events</td><td valign="top"><code>/api/events</code></td></tr><tr><td valign="top">Synchronize user data registered in WLL with profiles in Klaviyo</td><td valign="top"><code>/api/profile-import</code></td></tr><tr><td valign="top">Synchronize loyalty points data to Klaviyo profile attributes</td><td valign="top"><code>/api/profiles/${profileId}</code></td></tr><tr><td valign="top">Synchronize WLL audience membership with specified Klaviyo lists</td><td valign="top"><code>/api/lists/${klaviyoListId}/relationships/profile</code></td></tr></tbody></table>

***

## Uninstalling / Revoking Access

You can disconnect from either WLL or Klaviyo.

#### From WLL

1. Go to the Klaviyo integration in the Console.
2. Toggle Active → Off.
3. Press Save.

<figure><img src="/files/CC8PzvSmWLvvJ4uw3flf" alt=""><figcaption></figcaption></figure>

#### From Klaviyo:

1. Log in to your Klaviyo account.
2. Navigate to Account → Settings → Integrations.
3. Under Connected Integrations, find White Label Loyalty.
4. Click Remove. The integration will be disabled in both systems.


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