Klaviyo

Overview

The Klaviyo integration links your White Label Loyalty tenant with Klaviyo. Once connected, you can send loyalty data into Klaviyo to trigger personalized marketing campaigns.

Key features

These are the main functions supported by the integration:

• Send loyalty events to Klaviyo

• Synchronize user profiles between WLL and Klaviyo

• Synchronize a user's loyalty points to Klaviyo profile attributes

• Synchronize WLL Audiences with Klaviyo Lists

Prerequisites

Before starting, make sure you have:

• An active WLL tenant

• A Klaviyo account with owner or admin permissions

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Authorize the integration

You can connect WLL with Klaviyo directly in the Loyalty Console with a simple authentication.

Steps

1

Create the extension

• In the WLL Loyalty Console, go to Settings → Integrations → Extensions.

• Click Create.

2

Connect to Klaviyo

• From the Type dropdown, select Klaviyo.

• Press Connect Klaviyo.

• You’ll be redirected to Klaviyo. Authorize the connection in the pop-up window.

• Press Save.

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Synchronizing Audiences

After connecting Klaviyo, you can map WLL audiences to Klaviyo lists:

1. In the WLL Console, choose an Audience from the dropdown.

2. Select a Klaviyo List from the next dropdown.

3. Once linked, the mapping will appear in Klaviyo under:

   • Audiences → Profiles

   • Audiences → Lists & Segments

This lets you target loyalty audiences directly in Klaviyo campaigns.

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Use Cases & Endpoints

The integration supports the following use cases and Klaviyo API endpoints:

Use Case	Endpoint(s)
Send loyalty events to Klaviyo events	/api/events
Synchronize user data registered in WLL with profiles in Klaviyo	/api/profile-import
Synchronize loyalty points data to Klaviyo profile attributes	/api/profiles/${profileId}
Synchronize WLL audience membership with specified Klaviyo lists	/api/lists/${klaviyoListId}/relationships/profile

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Uninstalling / Revoking Access

You can disconnect from either WLL or Klaviyo.

From WLL

1. Go to the Klaviyo integration in the Console.

2. Toggle Active → Off.

3. Press Save.

From Klaviyo:

1. Log in to your Klaviyo account.

2. Navigate to Account → Settings → Integrations.

3. Under Connected Integrations, find White Label Loyalty.

4. Click Remove. The integration will be disabled in both systems.