> For the complete documentation index, see [llms.txt](https://kbase.whitelabel-loyalty.com/product/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://kbase.whitelabel-loyalty.com/product/modules/integrations/awin/introduction-to-awin-integration.md).

# Introduction to Awin Integration

### What is Awin?

Awin is an affiliate marketing company that negotiates a cost-per-acquisition commission payment that an advertiser pays for a completed action, typically a customer sale.

### How can I use Awin with the White Label Loyalty platform?

The most common use case for utilising Awin within the WLL platform is to offer the referral payments paid by Awin to users of your loyalty program as a cashback offer. For example:

1. Join an Awin programme via the Awin dashboard.
2. Use the Awin Link Builder to generate a link for the Awin programme you have joined.
3. Create a new ‘Awin Programme’ reward in the Loyalty Console (specifying the link you generated in the previous step) — this makes the offer visible to end users in the Loyalty Mobile App / Microsite.
4. When end users see the Awin Programme offer in the Loyalty Mobile App / Microsite, they are presented with a button that takes them to the link specified for that Awin programme in the Loyalty Console.
5. If that user completes the required action (e.g. making a purchase) that results in a fee being paid from the Advertiser to Awin and then to you (the publisher) — this activity is reported back to WLL as an event.
6. A reactor can be configured to give the end user some benefit for completing this action. In a use case such as a cashback-based loyalty program, this could be adding the value of the payment from Awin to the user’s balance.


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