Configuring an Awin Programme

What is an Awin Programme?

An ‘Awin Programme’ in the White Label Loyalty system is a type of reward that you can create which allows you to present Awin referral links within your loyalty program.

How do I add an Awin Programme to my loyalty tenant?

1. First make sure you have completed the steps in the Configuring Awin Integration guide.

2. Join the programme in Awin for the advertiser you want to show.

3. Use the Link Builder tool in the Awin dashboard to generate a URL for the advertiser.

   Click the Link Builder menu option from within the Toolbox menu in the Awin dashboard.

   Specify the Advertiser you want to build a link for in the Advertiser field then click Generate Link. Note that the Destination URL and Click Parameters fields should be left empty. The generated URL is then shown in the URL tab underneath the Your Deep Link heading. Click the Copy Link button to copy the link to your pasteboard.

4. In the Loyalty Console, go to Rewards and click the Create button.

5. Choose the Awin Programme option from the Type dropdown and add the following details in the Details tab:

   • Reward Title — The name of the reward displayed to users (e.g. “5% cashback at Amazon.co.uk”).

   • Reward Summary — More detail about the reward (e.g. “Get 5% cashback when you make a purchase at Amazon.co.uk”).

   • Reward Description — All the details of the reward.

   • Display URL — The URL to display to users indicating which website this offer is valid for.

   • Category — Specify a category here if you want to display your rewards in category groups.

   • Price — The price (in points) that the user needs to pay to get this reward. For Awin offers this is typically set to 0 as there is usually no points cost to the user.

   • Priority — Specifies the placement of this reward amongst the other rewards.

   • Reward Picture — A picture to represent this reward.

   • Brand Logo — A graphic to represent the brand of this reward.

   Content for many of these fields (such as reward description, reward picture, and brand logo) can be found in the Awin dashboard when viewing the Documents or My Creative tab for each Awin programme.

6. In the Availability tab you can optionally set options relating to how and when you want this reward to be available to your users.

7. In the Redemption tab, specify the following options:

   • Click-through URL — Enter the URL generated in the Link Builder tool from Step 3.

   • Currency — The currency for the Awin programme (can be found on the page of the Awin advertiser).

   • Country — The country for the Awin programme (can be found on the page of the Awin advertiser).

   • Terms & Conditions — You can find the terms and conditions for each Awin programme within the Terms tab for each Awin advertiser in the Awin dashboard.

8. After clicking Save you will be taken to the Incentive Configuration page. Click on Add Incentive to configure the details of the incentive a user should receive once they have qualified for the offer described in this reward.

   Examples:

   • Fixed amount — Specify that the user should get a fixed amount (e.g. £30) cashback as a reward for qualifying for the offer.

   • Percentage — Specify that the user should get a percentage (e.g. 5%) cashback on their qualifying purchase.

9. After adding your Incentive Configuration, click Save to finish.

Note: The reward will appear in the Loyalty Mobile App. When users click the Visit Merchant button, the link will open in their default browser.