Offers

Use offer-type rewards to promote perks, highlight incentives, or share program info.

Offer-type rewards promote perks, communicate program information, or link users to external promotions. Unlike voucher or gift card rewards, offers don’t deliver direct value through the Loyalty Engine — they exist for communication and engagement.

Offers are best suited to things that aren’t themselves an earning opportunity — external links, sign-up forms, or general program information. If you want to promote and reward an earning activity, a campaign is usually the better fit: campaigns carry their own title, description, and artwork that are shown to users, and they handle the underlying earning logic and progress tracking in one place. See Getting started with Campaigns.

There are two types of offer, based on how you configure the URL field.

Non-purchasable offers

These are visible to users but can’t be purchased or redeemed. Use them to communicate:

• Program information (e.g. Welcome to the program, Membership terms)

• External promotions or partner links

• Announcements that point users to another page

All offer-type rewards are non-purchasable by default.

Purchasable offers

To make an offer purchasable, enable a dynamic URL. This lets users “purchase” the offer (optionally for points) and be directed to an external page — such as a sign-up form or third-party promotion.

Purchasable offers are best for:

• Linking users to personalised offers or services

• Handing over user-specific info like Account ID via the URL

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Offer URLs

The URL field attaches a web link to an offer. It can be either:

Static URL

• Shown to all users who can view the reward

• Used for general info or landing pages

• Offer remains non-purchasable

• Tracked clicks are not recorded

Dynamic URL

• Requires the user to purchase the offer to access the URL

• Can include dynamic parameters (e.g. userId, accountId)

• Offer becomes purchasable

• Points deducted if a price is set

• Tracked through the PURCHASED_REWARD event

You can use a dynamic URL without dynamic parameters if you simply want the user to “purchase” before accessing a static URL.