# Reward types

Each reward in the Loyalty Engine belongs to a *reward type*, which defines how it’s configured, displayed, and fulfilled.

Each type supports different use cases and capabilities. You can use rewards to give users something valuable, highlight program perks, or communicate important messages.

For setup instructions and use case examples, see the dedicated articles got each reward type:

<table data-column-title-hidden data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Offers</strong></td><td>Promote offers and program perks (e.g. “Double points this weekend”) and share useful information.</td><td><a href="/files/i15CoLkfn7UdgA42ROLN">/files/i15CoLkfn7UdgA42ROLN</a></td><td><a href="/pages/qGXWHY8wh6Woi9ZWmKl3">/pages/qGXWHY8wh6Woi9ZWmKl3</a></td></tr><tr><td><strong>Vouchers</strong></td><td>Deliver code-based rewards such as discount codes, access passes, or partner perks with flexible redemption options.</td><td><a href="/files/3d9IhI6cYlNJQ60XKQJP">/files/3d9IhI6cYlNJQ60XKQJP</a></td><td><a href="/pages/vDc7sswEO2MehNIsm94h">/pages/vDc7sswEO2MehNIsm94h</a></td></tr><tr><td><strong>Merchandise</strong></td><td>Stock-managed physical goods or limited items with built-in inventory tracking and optional delivery address capture.</td><td><a href="/files/NoH1e6HXoejwwDIabEsa">/files/NoH1e6HXoejwwDIabEsa</a></td><td><a href="/pages/Yo1C3oKNRK7da4HCG1O4">/pages/Yo1C3oKNRK7da4HCG1O4</a></td></tr><tr><td><strong>Gift Cards</strong></td><td>Digital gift cards for third-party retailers, included with our <a data-mention href="/pages/RxPDFTszXIepJ2Hz50rZ">/pages/RxPDFTszXIepJ2Hz50rZ</a> module.</td><td><a href="/files/G7M545O8eErfo6vAZLpb">/files/G7M545O8eErfo6vAZLpb</a></td><td><a href="/pages/RxPDFTszXIepJ2Hz50rZ">/pages/RxPDFTszXIepJ2Hz50rZ</a></td></tr></tbody></table>


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