Analytics

Built-in dashboards in the Loyalty Console provide program-agnostic insights. Pull data via API or add a bespoke analytics package for custom reporting and dashboards.

The Loyalty Console includes a set of built-in analytics dashboards powered by data from the Loyalty Engine. These dashboards are designed to be program-agnostic and provide valuable insights across a variety of loyalty use cases.

You can also use the Loyalty Engine API to extract data into your own analytics or BI tools if needed.

If you require bespoke dashboards tailored to your program’s specific goals, speak to your account manager for more information on our bespoke analytics packages.

Analytics are only available in production/live mode.

Data relating to users with restricted processing enabled will not be included in analytics dashboards.

Included dashboards in the Loyalty Console

You can find analytics in the following areas:

• General overview: The Loyalty Console Dashboard provides a general overview of program stats as well as points liability insights.

• Users: You can find analytics relating to users under Users > Reporting, or user-specific analytics by opening a specific user profile and choosing the Reporting tab.

• Rewards: You can find analytics relating to rewards under Rewards > Reporting, or reward-specific analytics by opening a specific reward and choosing the Reporting tab.

• Venues: You can find analytics relating to venues under Venues > Reporting.

• Consents: You can find analytics relating to consents under Users > Consents.

• Badges: You can find analytics relating to badges under Badges > Reporting.

The following dashboards are available if you are subscribed to the corresponding module:

• Referrals: You can find analytics relating to referrals under Referrals > Reporting.

• Receipts: You can find analytics relating to receipts under Receipts > Reporting.

• Products: You can find analytics relating to products under Products > Reporting.

• Visitors: You can find analytics relating to visitors under Visitors > Reporting.