Getting started with Campaigns

What are campaigns?

A campaign is a single, unified resource that represents an earning opportunity in the Loyalty Engine. One campaign brings together what the opportunity is, who can see it, when it runs, what the user earns, and — where relevant — how far along they are toward a goal.

Campaigns are how you turn the events your systems report into rewards. They are managed as a unit, so you can activate, pause, or archive an entire earning opportunity in one place rather than wiring up separate resources by hand.

There are two types of campaign:

Type	Description	Use for
Rule Based	Responds to events immediately using reactors. Runs continuously with no completion state.	Earning rules, sign-up bonuses, promo codes, always-on earning logic
Goal Based	Tracks user progress toward a target using missions. Completes when the target is reached.	Stamp cards, spending milestones, engagement challenges, multi-step goals

Campaigns respond to events—they don't create them.

Campaigns act on the events your systems report. Before setting up a campaign, make sure the behaviours you want to reward are already being captured as events.

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Rule Based campaigns

Rule Based campaigns are always-on earning rules. They use reactors to respond to events the moment they're reported — awarding points, issuing rewards, granting badges, or calling a webhook. They run continuously and have no completion state.

A single Rule Based campaign can hold one or more reactors, letting you group related earning logic together (for example, "earn 1 point per £1 spent" alongside "double points on weekends").

See Rule Based Campaigns for a full guide.

Goal Based campaigns

Goal Based campaigns track progress toward a target using missions. Each mission tracks real-time, per-user progress against a defined goal — count-based ("make 5 purchases"), value-based ("spend £100"), or boolean ("follow us on social media") — and can reward the user on completion.

Missions can run against a time window and support optional user opt-in. Each mission tracks real-time, per-user progress, which you can monitor in the Loyalty Console — see who's taking part and how far along each user is against the target.

Missions can be single goals or multi-step (nested) missions, and can be completed in parallel or in a set sequence.

See Goal Based Campaigns for a full guide.

Campaign lifecycle

Every campaign has a status that reflects where it is in its lifecycle — from Draft while you set it up, to Active once it's live, through to Paused, Ended, or Archived. You manage this status to control when a campaign runs.

See Managing Campaigns for the full lifecycle and how to move between statuses.