# Loyalty program interfaces

## About loyalty interfaces

Your loyalty interface is the customer interface your end-users use to engage with your loyalty program. This can be:

* **Your own interface:** Using our powerful API, build a loyalty interface yourself that meets your exact requirements, or integrate loyalty into your existing interfaces and flows.
* **Our white label interfaces:** the [Loyalty Microsite](/product/interfaces/white-label-interfaces/loyalty-microsite.md) or [Loyalty Mobile App](/product/interfaces/white-label-interfaces/loyalty-mobile-app.md) - both are pre-built interfaces, designed exclusively for loyalty experiences, allowing for rapid deployment and minimal integration effort.

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## Choosing a loyalty interface

When considering which loyalty interface to deploy, consider the following:

<table><thead><tr><th width="180">Interface</th><th width="269">Advantages</th><th>Disadvantages</th></tr></thead><tbody><tr><td>Your own interface</td><td><ul><li>You can design the interface to meet your exact requirements</li><li>Your can integrate into your existing interface of flows (i.e. points redemption at checkout, activity/points balance on user info page etc.)</li><li>Great for large loyalty programs, or programs with niche campaigns that revolve around more than just points and rewards</li></ul></td><td><ul><li>Takes longer to build, test and deploy than prebuilt interfaces</li><li>Requires building and maintaining an integration with our API</li><li>Typically more costly</li></ul></td></tr><tr><td>Our white label interfaces (WLL Loyalty Microsite or Mobile App)</td><td><ul><li>Great for straight forward loyalty programs, based primarily on earning points and getting rewards</li><li>Rapid deployment</li><li>Typically more cost effective</li><li>Easy to embed into your existing app or website for a seamless user experience (Microsite)</li></ul></td><td><ul><li>Prebuilt layout and design means limited customisation options - not ideal if you want lots of control over the design</li><li>Not ideal for complex or niche loyalty programs</li></ul></td></tr></tbody></table>

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## About the Loyalty Microsite & Loyalty Mobile App

Our white label interfaces, the **Loyalty Microsite** and **Loyalty Mobile App**, enable rapid deployment of loyalty programs. They're ideal for loyalty programs focused on collecting points and/or redeeming rewards.

The **Loyalty Microsite** is a web-based interface, which can be used as a standalone website, or embedded into an existing website or app using an iframe or web view. You can see an example of the Loyalty Microsite using the link below:

* [WLL Explorer Microsite](https://explorer.web.wlloyalty.net)

The **Loyalty Mobile App** is a native mobile app which can be installed by users from the Apple App Store or Google Play Store. You can see an example of the Loyalty Mobile App by downloading our WLL Explorer app from the app stores:

* [WLL Explorer on iOS](https://apps.apple.com/us/app/white-label-loyalty-explorer/id1537578276)
* [WLL Explorer on Android](https://play.google.com/store/apps/details?id=net.wlloyalty.explorer\&hl=en_GB\&gl=US)

### Features

#### For administrators:

* **Quick & easy setup:** Because our interfaces are pre-built and designed exclusively around loyalty programs, the build and setup process is quick and straight-forward.
* **Branding:** The convenience of a ready-made, fixed layout which is able to be themed with your brand’s logo, colours and font.
* **Flexible deployment options:** Including custom domain support and embedded mode. (Microsite)

#### For end-users:

* **Signup and login:** Create and manage their loyalty program account.
* **Account activity:** View their points balance and a history of their loyalty program activity.
* **See offers and incentives:** Learn about ways to earn points and engage with the program.
* **Redeem rewards:** Browse and purchase any of their available rewards.


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