4. App Store listing

Your app listing is seen by your users in the app stores when they download your app.

Listing your app in the App Stores

After your app has been built, it’s time to publish it. Some app details, like preview images, can only be updated at the initial launch and during app updates. This means you won’t be able to change certain details unless a new app version is released.

Please review all information carefully to ensure it’s accurate and ready for go-live before sharing it with your onboarding manager.

App Store listing checklist

• Create your terms & conditions, privacy policy and delete profile pages

• Supply app listing data table to onboarding manager

• Supply app preview images & feature graphic to onboarding manager

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App listing information

The app listing data is shown on your app listing in the App Stores. The following data is required. See App Listing for in-situ preview.

Data	Notes
App name	Max 30 characters
App short name	Only if your app name is too long to fit on homescreen. 8-12 characters
App subtitle	Max 30 characters
App description	Max 4000 characters, plain text and line breaks only
Keywords	Max 100 characters, comma separated
Countries	List of countries app should be available in (default: all)
Listing Contact Name	Loyalty program manager name. Not shown to public.
Public contact number	A contact number for user queries
Marketing URL	A URL pointing to your website
Terms & Conditions URL	A URL pointing to your Terms & Conditions. See Terms & conditions
Privacy URL	A URL pointing to your privacy policy. See Privacy policy
Delete profile URL	A URL pointing to your delete profile information page. See Account deletion & opt-out

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App listing graphics

App screenshots

App screenshots are shown on your app store listing to give users an idea of what your app does and how it works. You can supply between 2-8 app preview images.

The app preview images supplied MUST:

• match the specification & dimensions above, to the pixel, or they will be rejected

• NOT contain any transparent pixels, or they will be rejected

• show clear, functional screenshots of your app in use (per app store guidelines) - providing the majority show this you can use some purely for marketing / aesthetic appeal

You need to supply two versions of each app preview image:

1. iOS 6.5" device (i.e. iPhone 16 Pro)

   • PNG RGB 1284 x 2778px No transparent pixels Full specification >

2. Android device (we recommend the latest Google Pixel)

   • 9:16 aspect ratio RGB Max 8MB

See 4. App Store listing for a preview of the images in-situ.

Feature graphic

Android only. Not actually shown anywhere at the moment but for some reason required by Google and can't publish app without it.

• PNG 1024x500px Max 1MB

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Previews

App Preview Images

Asset Standalone	Asset Preview In-situ

App Listing

Feature Graphic

Developer Icon

Developer Page Header