# 4. App Store listing

## Listing your app in the App Stores

After your app has been built, it’s time to publish it. Some app details, like preview images, can only be updated at the initial launch and during app updates. This means you won’t be able to change certain details unless a new app version is released.

Please review all information carefully to ensure it’s accurate and ready for go-live before sharing it with your onboarding manager.

### App Store listing checklist

* [x] Create your [terms & conditions](https://kbase.whitelabel-loyalty.com/product/launch-a-loyalty-program/loyalty-program-resources/terms-and-conditions), [privacy policy](https://kbase.whitelabel-loyalty.com/product/launch-a-loyalty-program/loyalty-program-resources/privacy-policy) and [delete profile](https://kbase.whitelabel-loyalty.com/product/launch-a-loyalty-program/loyalty-program-resources/account-deletion-and-opt-out#mobile-apps) pages
* [x] Supply app listing data table to onboarding manager
* [x] Supply app preview images & feature graphic to onboarding manager

***

## App listing information

The app listing data is shown on your app listing in the App Stores. The following data is **required.** See [#app-listing](#app-listing "mention") for in-situ preview.

<table><thead><tr><th width="207">Data</th><th>Notes</th></tr></thead><tbody><tr><td>App name</td><td>Max 30 characters</td></tr><tr><td>App short name</td><td>Only if your app name is too long to fit on homescreen. 8-12 characters</td></tr><tr><td>App subtitle</td><td>Max 30 characters</td></tr><tr><td>App description</td><td>Max 4000 characters, plain text and line breaks only</td></tr><tr><td>Keywords</td><td>Max 100 characters, comma separated</td></tr><tr><td>Countries</td><td>List of countries app should be available in (default: all)</td></tr><tr><td>Listing Contact Name</td><td>Loyalty program manager name. Not shown to public.</td></tr><tr><td>Public contact number</td><td>A contact number for user queries</td></tr><tr><td>Marketing URL</td><td>A URL pointing to your website</td></tr><tr><td>Terms &#x26; Conditions URL</td><td>A URL pointing to your Terms &#x26; Conditions.<br>See <a data-mention href="../../../../launch-a-loyalty-program/loyalty-program-resources/terms-and-conditions">terms-and-conditions</a></td></tr><tr><td>Privacy URL</td><td><p>A URL pointing to your privacy policy.</p><p>See <a data-mention href="../../../../launch-a-loyalty-program/loyalty-program-resources/privacy-policy">privacy-policy</a></p></td></tr><tr><td>Delete profile URL</td><td><p>A URL pointing to your delete profile information page.</p><p>See <a data-mention href="../../../../launch-a-loyalty-program/loyalty-program-resources/account-deletion-and-opt-out">account-deletion-and-opt-out</a></p></td></tr></tbody></table>

***

## App listing graphics

### App screenshots

App screenshots are shown on your app store listing to give users an idea of what your app does and how it works. You can supply between 2-8 app preview images.

{% hint style="danger" %}
**The app preview images supplied MUST:**

* match the specification & dimensions above, to the pixel, or they will be rejected
* NOT contain any transparent pixels, or they will be rejected
* show clear, functional screenshots of your app in use (per app store guidelines) - providing the majority show this you can use some purely for marketing / aesthetic appeal
  {% endhint %}

You need to supply **two versions** of each app preview image:

1. **iOS 6.5" device** *(i.e. iPhone 16 Pro)*
   * `PNG` `RGB` `1284 x 2778px` `No transparent pixels`\
     [Full specification >](https://developer.apple.com/help/app-store-connect/reference/screenshot-specifications)
2. **Android device** *(we recommend the latest Google Pixel)*
   * `9:16 aspect ratio` `RGB` `Max 8MB`

See [#asset-previews](#asset-previews "mention") for a preview of the images in-situ.

### Feature graphic

Android only. Not actually shown anywhere at the moment but for some reason **required** by Google and can't publish app without it.

* `PNG` `1024x500px` `Max 1MB`

***

## Previews

{% tabs %}
{% tab title="App Preview Images" %}

<table><thead><tr><th width="234">Asset Standalone</th><th>Asset Preview In-situ</th></tr></thead><tbody><tr><td><img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2FBL1QRuQJeBnuM4a9paOB%2Fimage.png?alt=media&#x26;token=3fff58c5-89fd-4bb2-bf3b-5826674082c4" alt="" data-size="original"></td><td><img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2Fh4CSkKv8JaEA38txcAPr%2Fimage.png?alt=media&#x26;token=e20b5491-b961-4b73-8f85-013005beaa4f" alt="" data-size="original"><br><img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2FaTxJEmEaYZ2vlC7Kehbq%2Fimage.png?alt=media&#x26;token=4dd02e55-0f6d-4cf7-b037-b3317053c371" alt=""></td></tr></tbody></table>
{% endtab %}

{% tab title="App Listing" %}

<figure><img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2Fdtm1IjcawdZAcy8Gyyvp%2Fimage.png?alt=media&#x26;token=14da47ba-44f2-4b2f-9e04-c5689f1ead96" alt="" width="188"><figcaption><p>Device homescreen</p></figcaption></figure>

<figure><img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2FE00vl6T7r5QDmoCymOch%2Fimage.png?alt=media&#x26;token=5c896b3b-0137-4c71-8981-f8dd71ff53cf" alt="" width="188"><figcaption><p>App store listing</p></figcaption></figure>
{% endtab %}

{% tab title="Feature Graphic" %}

| Asset Standalone                                                                                                                                                                                                                                           | Asset Preview In-situ                                                                                                                                                                                                                                      |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2FPDcY6QHxZxe2KzRci6hD%2Fimage.png?alt=media&#x26;token=dbe5a49d-b28e-4fe4-9728-55b62ed46255" alt="" data-size="original"> | <img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2FksXNQrCYLN8vIbi5FB8R%2Fimage.png?alt=media&#x26;token=6da0a63f-931b-4c3e-9881-da57a076c38e" alt="" data-size="original"> |
| {% endtab %}                                                                                                                                                                                                                                               |                                                                                                                                                                                                                                                            |

{% tab title="Developer Icon" %}

| Asset Standalone                                                                                                                                                                                                                                           | Asset Preview In-situ                                                                                                                                                                                                                                      |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2F3mOI7oAkkdXE8f90D9DF%2Fimage.png?alt=media&#x26;token=e9337cda-2b47-42d6-a20b-21358ae08105" alt="" data-size="original"> | <img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2Fy5UXlv2By8PqZAcjgILT%2Fimage.png?alt=media&#x26;token=a7d12e39-75d3-4975-a299-076c52f263f9" alt="" data-size="original"> |
| {% endtab %}                                                                                                                                                                                                                                               |                                                                                                                                                                                                                                                            |

{% tab title="Developer Page Header" %}

| Asset Standalone                                                                                                                                                                                                                                           | Asset Preview In-situ                                                                                                                                                                                                                                      |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2FZmUnicH26OpuXCOoM6VI%2Fimage.png?alt=media&#x26;token=badb6600-699c-479f-bc97-dcd37f647028" alt="" data-size="original"> | <img src="https://1999217057-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEFmrMvu6tg0ZiSX9SGEq%2Fuploads%2FG1SYW8iLBh9G1uDxjLJ6%2Fimage.png?alt=media&#x26;token=f9431ff8-6b5a-4f59-8052-a8e7c2e57f88" alt="" data-size="original"> |
| {% endtab %}                                                                                                                                                                                                                                               |                                                                                                                                                                                                                                                            |
| {% endtabs %}                                                                                                                                                                                                                                              |                                                                                                                                                                                                                                                            |